What To Do When the House Is Not "A-Rockin"

Go back to the basics of course. Recently, Volcom Entertainment's record label has come up with the genius idea to start a vinyl club, an oldie trick, but a goodie. Through Myspace.com or the Volcoment.com website, you can become a member for just $30. Not only does this cover a year long membership, you also receive special vinyls through the membership available only for a limited time.

"While the rest of the music industry scrambles in a frantic, if not altogether existential, search for meaning in this modern age of shifting musical paradigms; we here at Volcom Entertainment have consciously decided to take a step back.

The set-up is simple… we wanna make records for you. Less simple than that, is to provide true music fans with something timeless.

With each single release our hope is to lift listeners out of musical purgatory.

We only ask for the opportunity to earn your trust on this one. When you subscribe to the Volcom Ent Vinyl Club you will receive a shiny, two-sided 7 incher from us delivered to your door every other month."

Since the start of the label back in the early 90's, Volcom Entertainment has brought music to listeners in various unique ways, from stuffing lps in jean pockets at retail stores, to having bands play diverse venues including art shows. Even though this label started as a primarily punk rock type, it has now evolved into a full-on, "we don't play Warped Tour anymore" type. The once angst-ridden, snowboarding, skating, teenage crowd that supported Volcom Entertainment in its quest for success, must have quit paying $10+ for CDs and stickers. Not to mention the major crisis that the general music industry is facing at the moment. There are few options for those involved in music, provide good tunes, market well, and remember/know your audience. This company has done a great job of seeking out new and inimitable bands, while carving out a place for them within Volcom's realm of fans. Hopefully, the new vinyl club will prove to be another success for the company. Lately, it seems they can do no wrong, with VLCM stock now being sold in the NYSE, there is no stopping this giant of a business. And to that I say, Oi Oi