“Life…. Supplemented”
The Council for Responding Nutrition (CRN) is launching a campaign that informs the average citizen of the positive side of supplements. For decades, supplements have been stereotyped to have a negative source of nutrients on people’s health and body, but because of this the CRN has launched an educative campaign that will promote the positive side of dietary supplements. It is estimated that more than 2/3 of the nation is currently taking some sort of supplement (Douaud, 2007). Although sales have not been reported to decrease the CRN is doing this educative movement to secure its market and increase revenues. The vice-president of CRN was interviewed by NutraIngredients-USA and told them that “One of our main objectives is to create an environment that will increase sales”. It is evident that the CRN is doing this movement as an attempt to increase proceeds and interest from the general public. The company has not fully given the full details as to how it will generate its tactics to the audience, but they have pinpointed some plausible goals. Some PR techniques that CRN plans to launch is a website that will educate the consumer how to live a healthy lifestyle, and future partnerships with retail companies to promote supplementary diets.
The CRN PR campaign is an effective movement for their company or a stunt to promote their company? Although sales have not shown to decline, I believe that they are doing this education campaign to acquire more people to try dietary supplements and learn more about them. Although their efforts are commendable, their main interests are to acquire more revenues for their company while promoting their “clean image”. To learn more about this campaign please visit http//www.nutraingredients-usa.com.