On February 23 the University of Texas who worked closely with National Research Network to unveil its creations of a new super computer that both institutions claim to be the most powerful computer in the world. This occurred at the Pickle Research Campus, which is apart of the University of Texas. The big deal that this computer brings to the market other than its technological innovation is its ability to compute complex math equations to help scientist deal with complicated equations along the studies of climate change, astrophysics, and energy research.
This sort of Public Relations is a great example of two organizations boosting their credibility with any individual across the world with their ability to develop advanced technology. The University of Texas could expect and increase of membership for its breakthrough in technology, in addition the National Research Network is mostly an unheard of organization that get put on the radar along with noticed. The story in the Austin American Statesman (http://www.statesman.com/business/content/business/stories/technology/02/23/0223supercomputer.html) was most likely one of interest by the paper, however the paper would not have known of this unveiling unless invited by the University of Texas or the National Research Network. Also there is a YouTube video (http://youtube.com/watch?v=izhh9_FJmDY ) that shows the super computer for those who could not attend the event to see.
This was a successful public relation campaign, because the computer is the most powerful in the world so it basically sales itself as being interesting. In my opinion the University of Texas benefited the most from this computer, because they strengthened their name in credibility by creating this computer. In addition more students are probably going to apply to the University of Texas, because frankly they are going to want to be at the school that the paper and YouTube are talking about in a positive way.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment