Kmart pharmacy to launch 1 $ over the counter Program

With the rise in health car and medications in general, Kmart has decided to offer something never before done. On March 7, 2008 Kmart Pharmacy announced the launch of the $1 Reward Program, which offers pharmacy customers a choice of ten over-the-counter medications, from Kmart proprietary American Fare Brand for only $1 with every prescription purchase.

Popular over-the-counter medications in the program include aspirin, Ibuprofen, children's pain reliever and other commonly used medications. Kmart states that "At Kmart Pharmacy, we're always looking for ways to provide more value and quality to our customer, the $1 Reward Program gives our pharmacy customers an amazing deal and introduces them to our great private-label over-the-counter products at the same time. This program is launching at Kmart pharmacies in Florida now, and will be available at every Kmart in April.

Kmart is defiantly using a persuasive appeal, to gain support for their $1 Reward Program. In order to take advantage of this deal you must be picking up a prescription with Kmart, and one $1 Reward is given for every prescription. This will persuade many people to use their pharmacy in order to receive $1 over-the-counter medication. They are really trying to target low-income houses and college students, who need to spend their money as smartly as possible. I think they have a really great idea. This Press Release has generated allot of Buzz and Kmart has already recorded a spike in sales in Florida. I believe that Kmart had a good idea and that other Pharmacies within larger business will do the same.

I believe that Kmart has not been doing as well as they would like financially, and their trying to get more customers. Kmart is a direct competitor to Wal-Mart, but Wal-Mart is much large and has cheaper prices. Wal-Mart has also just started a new program where you can purchase prescription drugs for less than $10. I believe that Kmart came up with this program in order to compete with the mega store Wal-Mart.

http://www.kmartcorp.com/story/pressrelease/news/pr080307.stm