Walt Disney Parks and Resorts and the Pacific Asia Travel Association (PATA) have announced a new strategic partnership. PATA's mission statement is “The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry.
In partnership with PATA's private and public sector members, we enhance the sustainable growth, value and quality of travel and tourism to, from and within the region. Disney is now a PATA Premier Partner, gaining exclusive access to a range of co-operative opportunities including market intelligence, business development and co-branded events and products. Disney joins a select group of PATA Premier Partners such as Visa International, Amadeus, CNN International, TIME and Fortune. Mr Peter de Jong the president and CEO of PATA, stated that he was delighted to welcome such an iconic and powerful brand as Disney into the PATA community. Jong said “It really is a dream come true."
Disney's relationship with PATA is a very successful attempt in establishing effective international relations. Disney is successful at this attempt because they are establishing knowledge of foreign customers and knowledge of different cultures. Disney is creating strong international relationships which aid in making their presence in foreign cultures more widely accepted.
Disney
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