With Spring Break right behind us, we can all relate to searching for flights across the country. CheapTickets.com is a website-based company that provides airline tickets at discounted prices. CheapTickets strives to give its customers the best deal by working to help them spend less money to travel.
Therefore, they have launched the "Show Us Your Cheap" Contest. CheapTickets knows that their target audience includes people who enjoy traveling but can't afford to do so at any expense. So the "Show Us Your Cheap" Contest targets those individuals and asks them to send in their stories on how they tried to save money while traveling and how that changed their traveling experiences. This is a perfect way to enhance the relationship between CheapTickets and their customers.
This is also a great way for them to reinforce their print campaign "Real People". These advertisements featured individuals that saved on their airline tickets, so they got to "splurge" on other things during their vacations.
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