Monday night Britney Spears appeared on the CBS show "How I Met Your Mother". Spears' played a sweet-natured receptionist that likes Ted, the problem is that Ted likes her boss Stella.
The show was highly anticipated, and paid off for both parties. The show received the highest ratings of the series with a record 10.6 million watchers. It was Spears' second guest appearance on a tv show, the first one being "Will and Grace" in 2006.
Britney was able to show critics that she still has what it takes to be a performer. She has been highly criticized for the way she has lived her life in the past year. From numerous visits to rehab, being hospitalized twice, shaving all of her hair off, and losing custody of her two sons, she has been on a downward spiral. It was highly believed that her performance at the MTV Music Awards last September would help jump start her career. Instead the poor performance was another low point on her downward spiral resulting in low record sales and harsh criticism from almost anyone who had an opinion.
Featuring Britney on the episode was a good PR plan for both parties. Britney benefited by showing fans and critics that she still knows how to get the job done. The appearance created positive publicity for her as opposed to recent publicity usually featuring news on her custody battle over her two sons with ex-husband Kevin Federline. "How I Met Your Mother" benefited by having a series high for viewers as well as attracting new viewers. CBS promoted her appearance by showing numerous commercials for the upcoming episode.
http://www.cnn.com/2008/SHOWBIZ/TV/03/25/tv.britneyspears.ap/index.html
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