While in his hometown of Memphis, Tennessee last week, pop singer-turned indie movie actor Justin Timberlake, donated $100,000 each to the Memphis Rock 'n' Soul Museum and the Memphis Music Foundation. Aside from this wonderfully charitable act of kindness, this example shows just how every good deed in a celebrity's life goes well publicized. Many journalists and photographers were at the Rock 'n' Soul Museum in Memphis on Thursday, March 20th, to see Justin and his Mother present the checks to the Executive Director and Board Chairman of the Museum and the President of the Memphis Music Foundation, all pictured above. Timberlake said in a very well publicized statement, "Music education and keeping the legacy of Memphis Music alive has always been important to me. That is why I will always continue to support my hometown the same way they have always supported me."
This good deed by Timberlake puts him in the public eye for something very positive as well as promoting his new independent film, The Open Road, all at the same time. The timing of this event could not be anymore perfect for team Timberlake PR, the coverage has gained the film an exciting anticipatory buzz during production.
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