Canadian based, Elite Home Theater Company, is now marketing it's latest custom home theater decore. Look familiar? It is themed after Bob Kane's Batman comic. Elite Home Theater Co. has released this information via press releases to news outlets and media aficionado websites. The "Bat Cave" theater buzz has gone viral. Rumors of the unusually interesting home theater has shocked many. PR for this product has been the hype. The product is public specific to very wealthy people with over-the-top tastes. The positioning of the product is extravagance and entertainment.
I think the company is doing a good job of letting the product do it's own PR. All you have to do is put out a couple of press releases to a few media outlets and with the internet these days, it's easy to have a buzz spread without much of any cost at all. Which is extremely beneficial to the company being that the product itself is so expensive. More and more companies are coming to this realization.
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