Knowing your publics is top priority in the advertising business as well as the PR business. However, it is well known that advertising companies are sometimes disconnected from communities that are not of the mainstream.
Well, hip-hop mogul Shawn Carter, also known as Jay-Z, wishes to change this. Last week, Carter purchased a 51% stake in New-York based Translation advertising and will be acting as chairman. The ad agency is part of Stoute’s Translation Consultation and Brand Imaging company. According to Carter, Translation advertising will do its best to dispel myths about several key publics, specifically the hip-hop community.
Talking to reporters, Carter expressed his desire to "talk to corporate America and have them understand our voice, really. Not any satire or any type of way like that."
Correctly identifying the best way to communicate to a specific public will undoubtedly put Jay-Z ahead of the pack.
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