Tampons for Africa

Always and Tampax launched a new campaign. When you buy a box of tampons, money is sent to Africa to supply girls with feminine products so they can go to school when they are on their period. A lot of girls have to miss school and fail their courses because they don't have the necessary and cleanly material when on their period. In addition to buying a necessity, the consumer also feels good for contributing to young girls in Africa. It is a good PR move, becuase when a consumer is in the store deciding which brand of tampons to buy, they will be more likely to choose Always or Tampax because they are contributuing to a good cause. Perhaps these two companies will see an increase in sales.