State of the art Vacuums by Dyson have been gaining popularity despite HUGE pricetags. The popularity is justified by groundbreaking design and technology innovations. The change in stagnant vacuum technology comes from the invention of the Dyson's patented ball technology, which replaces traditional weel with a rotating ball, allowing the vacuum to pivot, and move with ease.
The newest release in the groundbreaking Dyson line is the ultralight DC 24 weighing in at under 12 lbs. The DC 24's "partner in crime" the DC 25 weighs in at 16 lbs. The vaccums come with patented Cyclone(TM)technology that spins dust and dirt out of the air. Simply put, Dyson vacuums suck, so much so that the ball vacuums don't lose suction, as proven in the international tests. Dyson vacuums also expel cleaner air, with up to 150 times less bacteria and mold than the air we breathe.
The official Press release comes straight from the Dyson headquarters. The release was sent by Dyson directly to notify the public about their new product innovations. Innovations in vacuum technology have no vacuum specific media outlets, so a pr news wire service is the likely destination. The press release establishes and reinforces credibility that Dyson are leading the competition in scientific innovation and research. The press release does a good job educating the consumer about the advantages inherent in choosing to buy a Dyson vacuum despite the heft pricetag of four to five hundred dollars.
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=ind_focus.story&STORY=/www/story/01-18-2008/0004739025&EDATE=FRI+Jan+18+2008,+12:35+PM
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