"Central Texans are sweet on Cupcakes!"

This article was posted in the Austin American Statesman today, January 31, in the Business section. Hey Cupcake, the main focus of this article, is a cupcake stand that has recently been relocated to the South Congress area close to St. Edward's campus. The owner of Hey Cupcake stated in the article that "buisness has boomed" since moving the Airstream trailer from the UT campus area to its current spot.
I think this newspaper article shows a fairly appropriate example of a newspaper picking up a story about a local business. In the article they give more information about other cupcake companies here in Austin, and the others that are going to be here as well, but the main focus is definitely Hey Cupcake. I think that this goes with the article that Professor Weisgerber has us work on with the airline press releases and media relations.
This newspaper article is filled with statistics about Hey Cupcake from some of the flavors of the cupcakes, where you can get themm and how much they cost. They even list the more expensive competeing prices from other cupcake businesses. They quote the owner of Hey Cupcake more than any other cupcake owner and they even have pictures of the trailer where the cupcakes are sold. The PR for Hey Cupcake is probably very happy with the Austin American Statesman right now.
If you would like to read the newspaper article go to www.statesman.com and click on the business section. It is their feature story. And, if you just want to see some more cupcakes go to www.heycupcakebakery.com and see all of the different flavors that they have...they cater!