Motel 6: "We'll leave a light on for you and remember your name"

"My motel 6", the new PR campaign for the largest hotel chain in North America is helping create an entirely different experience when working with Motel 6. The campaign started in 2007 and has been incredibly successful thus far.

The company used both advertising and PR in television commericals, new website features. press releases and additional commercials on YouTube. The main feature in the "new" Motel 6 is their internet registration. According to a press release on PR News Now all the information is protected with some of the best security in the industry. They focus on the fact that this enables customers to create an online profile that helps Motel 6 employees to better understand their customers' needs.

http://www.prnewsnow.com/PR%20News%20Releases/Industry%20Specific/Leisure%20And%20Hospitality/Well%20Leave%20the%20Light%20On%20For%20You%20And%20Remember%20Your%20Name%20%20Motel%206%20Introduces%20My%20Motel%206%20to%20Make%20Online%20Booking%20Faster%20and%20Easie

Part of the campaign is the slogan "We'll leave a light on for you and remember your name." This corresponds with the idea that PR publicity can be used for reenergizing an old product. As a result of Motel 6's inexpensive, often questionable hotels, the chain has developed a less than desirable reputation. This new image of hospitality shows the hotel in a different light. It implies that customers can feel safe, comfortable and cozy during their stay at Motel 6 thus recreating a new image of an old chain.