KFC became the first brand visible from outerspace, on November 14, 2006, by unveiling a record-breaking 87,500 square foot updated Colonel Sanders logo in the Area 51 desert. This event marks the offical debut of a massive global re-image campaign that will contemporize 14,000 plus KFC resturants in over 80 countries over the next few years.
I believe that like Barbie and Ken, KFC is trying to reenergize their product by giving it a new face. By giving Colonel Sanders a apron instead of his suit shows that there is a homecooked feel to the food that you are about to buy. By advertising in the middle of Area 51 with a giant tile logo will attract attention because it is something that has never been done before. The only fault that I see in their execution is that they didn't show advertise this change in any of their commercials. I think it would of done them some good if they said why they were going for the new look.
For more info click:
No comments:
Post a Comment