Dawn has recently organized a movement named the "Make a Difference" campaign, in which activists are trying to preserve the North American waters and animals from oil spills and other sorts of pollutants. This campaign is promoting awareness’ of how much pollution affects our environment. Their goal is for 'ONE MILLION PEOPLE" to take part and decrease the amount of harm done to animals. To accomplish this the Dawn campaign has suggested three methods to help preserve these animals. One of the tactics that the campaign suggests is for the viewer to start their own 'flock" or group by adopting a virtual animal and sending them via e-mail to friends and family to promote awareness, the second motive that the activists suggest is for the viewer to reduce polluting by maintaining their vehicles, disposing cooking oil properly, etc. and helping out in their community by recycling, and the last method is for anyone viewing this message to promote it as much as possible by sending e-cards to their loved ones.

"A DROP OF DAWN MAKES A DIFFERENCE AND SO CAN YOU."

This campaign is an excellent source of awareness for the public. The "Make a Difference" campaign is an effective operation that not only educates the public on how pollution affects animals but it also suggests effective solutions that in the future reduce the amount of animal deaths.

http://www.dawnsaveswildlife.com/en_US/dawnsaveswildlife/home.do