January 28th, The New York Times announced the launch of a text messaing service that will deliver the most up-to-date news to people around the globe. They will also feature columns for the newspaper as well as features from The Times Magazine. This new sorce of news will allow people to know what is going on no matter where they are, all they need is their cell phone. "With our mobile site experiencing triple-digit growth, this is the next step in our efforts to make full use of this medium," siad Rob Larson, who is the vice president of product development and managment for The New York Times. "We want our readers to have easy access to our news and opinion, wherever they may be." Even though standart text messaging rates apply, with the new text messaging feature, users can receive the latest three articles from that given section or the most recent column from theri favorite opinion, business, enviornmental, entertainment, health, metro, national, political, sports or technology columnist.I think this is a very effective way of informing the public of an action being made within The New York Times. People do not always have a newpaper or internet connection handy. Since articles can be displayed on any type of cell phone, people now only need good reception from their cell phone company to recieve the most up-to-date news articles. The New York times has even released all the text message keywords that will appear in the appropriate sections of the newspaper. I can image that many other major news corporations will be soon to follow in the text messaging movement. The New York Times has created a new and impressive way or reaching its readers the fastest.
No comments:
Post a Comment