Sony Like No Other

Sony Like No Other

Through Sony’s article in the New York Times the company is able to send a message to the American consumer. The Message being that Sony is making enough money to cut cost on all their products to help American consumers buy the Sony products they want during these hard economic times. The message is a long one, but carefully worded through out the article to have the positive impact intended. One could divide the article into two carefully planned sections that have positive PR messages.
The start of the article covers details on the profits made by Sony’s different departments (television, game console, etc.). Sony’s deputy manager of the trading department at Takagi Securities, Shigeo Kikuchi, is quoted saying that “electronic sales appear to have done well”. It is obvious that Sony is showing in the beginning of the article that their product is obviously in demand and wanted by many consumers. In addition the title of the article is “Sony Profit Increase 25%”. This creates a value of quality among the Sony name and the Sony product by showing it is in demand.
Then the article takes a turn to go in depth about how Sony understands that the subprime crisis here in America is going to cause economic strain on the American consumer. By establishing this through the article that Sony is aware of Americans economic hardships Sony then announces with in the article that they are cutting prices by 17 percent to help the American consumer (no statement of when). This announcement to cut prices after discussing what’s going on with Americans economically is most likely in an effort to show consumers that Sony cares about their customers. This is obviously a very positive PR reputation to have.
Through one article in the New York Times Sony is able to announce itss cutting of prices along with its love for their customers. What better message could a company ask to achieve from a article in the New York Times?

http://www.nytimes.com/2008/01/31/technology/31cnd-sony.html?ref=business&pagewanted=print