Xbox 360 has announced a new component to their multi-faceted online gaming platform; the ability to create a TV show and have it be available for millions to watch. Gone are the days of "dead end" video gaming. With the onset of Microsoft's Xbox Live, games are played online with people from all over the world, and constantly updated with new gaming experiences. With this new technology came the ability to download television shows and movies from the Xbox Live marketplace. Now Microsoft is taking it one step further with the "Xbox Live Originals Contest," giving aspiring television producers the opportunity to create a pilot for the contest. The winning pilot will be given a $100,000 budget and the chance to Create a six episode series that will be available to watch on Xbox Live. Bill Neilsen, senior director of Xbox Live at Microsoft said, "Not only can aspiring TV producers from across the globe try their hands at creating new TV shows, but because of Xbox Live Marketplace, they can now win a chance to have more than 6 million people worldwide see their work." Xbox is doing an excellent job with product promotion by cross integrating multimedia features with it's online platform. The cross integrations lets Xbox gain exposure from people with different interests than just gaming. You can read the full press release at http://www.microsoft.com/presspass/press/2007/apr07/04-16xboxnytvfpr.mspx
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