"3M Helps Breast Cancer Foundation Stick-It to Breast Cancer"

"3M Helps Breast Cancer Foundation Stick-It to Breast Cancer"

The 3M products has began a campaign for breast cancer awareness throughout the region of Canada since 2005. "3M has flagged city phone directories for major urban centers across Canada to represent the approximate number of new breast cancer diagnoses that will occur in that city...". Because of this,3M companies has teamed up with the Canadian Breast Cancer Foundation to launch a campaign that will serve as a reminder for women to "conduct regular breast self exams,so they can be aware of any changes in their breasts". To accomplish their goal, the campaign plans to sell Pink Post-it notes, pens, and highlighters across the region to attain funds for the campaign. 3M plans to contribute a set amount of 50 cents for each pack of new Pink Post-it, pens and highlighters to the Canadian Breast Cancer Foundation.

The overall objective of this campaign is good, but has not set goal for a given time. I believe that the campaign has been a good initiative in promoting breast cancer awareness and has communicated its anti-breast cancer ideas effectively.

Next time you want to remind yourself of something use 3M Post-Its and helped join the cause!