7-11 and The Simpson's have joined together to create a new guerrilla marketing campaign to turn several 7-11's into Kwik-E Marts from the The Simpson's television show. This is a great strategy for these two organizations because they are able to establish a great amount of publicity together. The Simpson's were able to create extra buzz on their new movie and 7-11 gained attention which drew in more customers. ABC News published a story on their guerrilla marketing campaign. ABC News
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