Pepsi admitts that Aquafina bottled water is actually tap-water

Pepsi has agreed to spell out "public water source" on their Aquafina bottled water label. Many consumers are unaware that most of the bottled water out there is in fact tap water. This action comes in response to a scrutinizing campaign calling itself "Think outside the bottle". The "Think outside the bottle campaign" urges people to use tap water instead of bottled water to fight reliance and environmental stress. Aquafina has pictures of snow capped mountains on the label, with a slogan that reads, "pure water, perfect taste", alluding to the idea that the water comes from mountain springs. Thousands of Americans were behind the initiative to have Pepsi change their label and let their consumers know that they are drinking tap water.
This campaign urges corporate accountability. With the nation now focused on corporate control of bottled water, and the "better than tap water" images they employ, Pepsi has decided to react to the publicity by complying and changing their label. Pepsi has made a public relations move that intends to relate to the consumer that they are honest about their product. Read this Pepsi press release in full at http://www.stopcorporateabuse.org/cms/page1559.cfm