Twentieth Century Fox is currently hard at work promoting the new Simpsons amusement park ride. The new roller coaster is set to open in Spring 2008 at Universal Orlando and Universal Studios Hollywood. Chances are you may have been emailed the following graphic:
If you have ever signed up for any contest or newsletter with Twentieth Century Fox, you are kept in their database membership list. In the mass emails, the website being promoted is simpsonsride.com. Visitors to this website can learn all about the new rides, as well as sign up for promotional contests, and actually book tickets to visit the parks. The website also allows for people to come in and make their own Simpsons avatars, which can virtually ride.
The ride itself is estimated to have cost $40 million dollars, and features 29 characters all voiced by the actual actors of the show. Fox has put a lot of money into this project. Speaking of Fox and money, MySpace has also helped in the promotion of the new ride. A MySpace profile was created for the ride and features a video interview on MySpace TV with Universal Creative VP, Scott Trowbridge. In the interview, Trowbridge talks about the upcoming ride and the fit of The Simpsons with Universal.
The Simpsons Ride buzz has been in motion for over a year now with people posting videos on YouTube. There are a number of videos, like the following one, with footage, all in much the matter of much excitement which has formed in anticipation for the ride. Twentieth Century Fox has done most of the promotion for the ride and it has been successful. The internet buzz in the form of blog posts, banner ads, and traffic to the SimpsonsRide.com has done it's job. Again, this PR effort is another example which shows the power the Internet has in PR and Promotions.
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