Dove ventured out to uncharted territory when they launched their Beauty campaign. Have they now started a new trend for beauty product advertisement?
St. Ive's will launch a new print and online campaign called "Get a Happy Face" to promote living a better life by using St. Ive's products. Jason Zada, EVB executive creative director, said that the Dove campaign is "done in a not-so-positive way. Everything in [St. Ive's 'Get a Happy Face' campaign] is rooted in joy, excitement and fun."Apparently each product will now come with an extra "widget". Some examples would be: a downloadable desktop weather widget that shows users the sun-intensity for the day, an offer for a getaway weekend sweepstakes, bedtime happy-thoughts text messages, etc.
http://www.getahappyface.com/
No comments:
Post a Comment