Calling all men--Can you imagine a kitchen designed specifically for you? A kitchen that makes all your dreams come true? Well your dreams have finally come true! This weekend in the United States on April 11, 2008, Porsche Design Group and Poggenpohl Mobelworke GmbH will present their first co-designed P'7340 kitchen. This Porsche inspired and designed kitchen will be displayed at Poggenpohl's showroom in the Merchandise Mart, Chicago -- and will be unveiled during a Kitchen/Bath Industry Show as mentioned before on April 11 from 5:30-8:00p.m.
The kitchen was created because of the overwhelming kitchen responses to trends that show that many men are becoming interested in cuisine and entertaining. Accordine to PR newswire, "The P'7340 kitchen's sleek and functional design specifically addresses male customers from its exclusive sensor controlled Miele appliances to the unmatched audio system." The integrating use of shiny alumninum give the kitchen that sleek technical, Porsche appearance and look.
There is also a website created for this kitchen alone that you can play around and see it in different colors, check out the features...etc
The PR concept for this in a sense would be ethical persuasive appeal. By integrating with Porsche, a strong sense of relation for men, the sales and attention the kitchen will receive will be way greater as opposed to Poggenpohl designing this alone. Porsche is a popular brand name and draws men in an ethical manner. There is no deception, its just a good selling point. Also by bringing this innovation to a United States States event show and localizing it, there will be a chance for publicity and media coverage once they get hold of the idea and see it in person. Thats a good strategy on Poggenpohl's part.
The kitchen was created because of the overwhelming kitchen responses to trends that show that many men are becoming interested in cuisine and entertaining. Accordine to PR newswire, "The P'7340 kitchen's sleek and functional design specifically addresses male customers from its exclusive sensor controlled Miele appliances to the unmatched audio system." The integrating use of shiny alumninum give the kitchen that sleek technical, Porsche appearance and look.
There is also a website created for this kitchen alone that you can play around and see it in different colors, check out the features...etc
The PR concept for this in a sense would be ethical persuasive appeal. By integrating with Porsche, a strong sense of relation for men, the sales and attention the kitchen will receive will be way greater as opposed to Poggenpohl designing this alone. Porsche is a popular brand name and draws men in an ethical manner. There is no deception, its just a good selling point. Also by bringing this innovation to a United States States event show and localizing it, there will be a chance for publicity and media coverage once they get hold of the idea and see it in person. Thats a good strategy on Poggenpohl's part.
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