Tuesday, March 25, 2008

OBEY the Guerilla Marketing


"The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings." ObeyGiant was created circa 1990's by Frank Shepard Fairey. His first propaganda project was a stencil of Andre the giant( a famous wrestler) that exploded in the skateboard and hip-hop communities. The stickers and posters began to pop up everywhere. The campaign started in South Carolina, where Frank went to school and spread all across the nation.

 With the company still growing and even being referenced in shows like family guy, and special edition Obey guitars by Fender, the propaganda is still spreading... so you better OBEY.

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